Shademaker launches new website

Shademaker, a line of umbrellas for restaurants, resorts, country clubs and high end residential designers, has launched its redesigned website.

Done in a cleaner, more contemporary design to deliver a “more engaging user-friendly experience,” the website was designed to provide a platform for each of the brand’s six designer collections and includes information for both existing and prospective customers.

“We sought to provide our Shademaker clientele with an online tool that presents the entire Shademaker story in images and information,” explained Ben Ma, vice president. “With the tremendous use of online resources, we also focused on improving the web experience for faster results and create a more valuable resource across all platforms and devices.”

Also featured within the recent website launch are commercial installation images, interactive product specifications, operational videos, fabric swatch options and accessory listings. Visitors can access support elements and services including media clips, trade show dates and locations, a portfolio of professional images, maintenance and warranty information, and a national and international buying locator.  Download links for emailing or printing specification and product information materials can be found on the site, too.

For more information about Shademaker shade solutions, contact Kim Golson by email at

Adelaide “Addie” Elliott is an associate editor focusing on retail coverage for Furniture Today and Casual Living. Previously, she also served as the web editor for both those brands and Designers Today. Before being promoted in May 2019 to web editor, Adelaide worked as Furniture Today’s editorial intern for a year. Get in touch with her on Twitter at @AElliott_Writes or by email at