Thomasville partners with ‘Southern Charm’ star for indoor/outdoor pillow line

New collection set to launch in April

Thomasville is partnering with Sewing Down South, a sewing brand created by reality television star Craig Conover, to produce a new line of pillows this spring.

Craig Conover

Made famous by the Bravo show “Southern Charm,” Conover, a sewing enthusiast whose interest in the craft is documented in part on the show, began Sewing Down South last April. As a part of its spring/summer capsule collection with Thomasville, the brand will release a variety of indoor/outdoor safe designs that incorporate Thomasville’s seasonal color palette with unique patterns and a modern take on classic southern home decor.

This combination, according to a release, has created a “collection that embodies Sewing Down South’s evolution of the classic southern home aesthetic and Thomasville’s journey to redefine the look and feel of traditional furniture.”

The Sewing Down South x Thomasville collection will be available for purchase beginning in April. Conover will be joining Thomasville during High Point Market this April to promote the collaboration.

Adelaide “Addie” Elliott is an associate editor focusing on retail coverage for Furniture Today and Casual Living. Previously, she also served as the web editor for both those brands and Designers Today. Before being promoted in May 2019 to web editor, Adelaide worked as Furniture Today’s editorial intern for a year. Get in touch with her on Twitter at @AElliott_Writes or by email at