Spoga+Gafa organizer Koelnmesse, an international trade fair group, is permanently moving the date for the show’s 2020 event to May 30-June 1, 2021 to account for COVID-19 concerns and industry demands, according to a release.
Looking forward, officials with the show said this change will impact fair dates going forward, placing the fairs future dates in June, during “a time more convenient for orders by large segments of the industry.” Spoga+Gafa, which primarily serves and works with the garden industry, said in a release that the change was made in close cooperation with the garden-lifestyle industry and put a focus on that group’s needs as the show simultaneously prepares for continued global growth.
“The aim of our conversations with the industry is to work together to give a strong trade fair a chance to gain even more strength and market relevance,” said Oliver Frese, Koelnmesse’s chief operating officer, on the change. “The focus here is on the ordering behavior seen in many parts of the industry, which has evolved over the years. In order to do an even more effective job of taking this into account, starting next year, Spoga+Gafa will be held permanently at the end of May or the beginning of June.”
In addition to the date change being undertaken to meet industry needs, Frese also said the change is being made out of concern over safety and travel in the midst of COVID-19. News about new cases of infection in Germany, where the show takes place, coupled with changing travel restrictions, had already impacted the attendance level of the show, originally scheduled for Sept. 6-8. According to Spoga+Gafa, a large majority of exhibitors and buyers had expressed that they would no longer be attending, despite the show implementing an extensive #BSAFE4business safety program.
To keep up with information about the future dates of the show, visit Spoga+Gafa’s website.
Adelaide “Addie” Elliott is an associate editor focusing on retail coverage for Furniture Today and Casual Living. Previously, she also served as the web editor for both those brands and Designers Today. Before being promoted in May 2019 to web editor, Adelaide worked as Furniture Today’s editorial intern for a year. Get in touch with her on Twitter at @AElliott_Writes or by email at email@example.com.